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White Paper
22 January 2020

Strengthening pharma's contract with society: the value of trusted partnerships between pharma and healthcare facilitated by real-world data

Authors: Michael J Seewald [email protected], Jonathan M Plumb, Ben Gutierrez, Johan Liwing, Maurille Feudjo Tepie, Mette Hammer, Robert LoCasale, Sajan Khosla, Donald Yin, Chris L Pashos, and Mark NagyAuthor Info & Affiliations
Volume 9, Number 3
https://doi.org/10.2217/cer-2019-0183
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Abstract

This White Paper is authored by 11 industry real-world evidence (RWE) experts, with support from IQVIA, as part of the ‘RWE Leadership Forum’: a group of industry leaders who come together as noncompetitive partners to understand and respond to internal or external RWD/E challenges and opportunities with a single expert voice. Herein we aim to clarify the rules of engagement between pharma and healthcare in order to establish trust-based partnerships, which will unlock unique value for society, including the medical community and the ultimate beneficiary, the patient.

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