VIDEO: Closing critical care gaps: the role of integrated, actionable data

As life sciences teams look to improve access, reduce disparities, and inform payer and provider strategies, understanding the full context of patient care has never been more important. Yet traditional data sources often fall short, missing critical social and economic factors that influence outcomes. 

In this interview, we speak with Alex O'Brien (Director of Product Management, Inovalon) to explore how SDOH Market Insights, a solution developed by Inovalon, is helping to close that gap.  

You can view the entire video or view a specific question by entering ‘Fullscreen’ or navigate via the ‘Visual Table of Contents’.

Questions:

• 0:00: Introduction
• 0:27: How are life sciences organizations evolving the way they engage with organized customers? And how does SDOH Market Insights help address the specific challenges these teams face?
• 1:39: What types of data are captured, and how are they integrated to provide a comprehensive view?
• 3:06: What sets SDOH Market Insights apart from other data platforms?
• 4:31: Can you share a few examples of how SDOH Market Insights has helped uncover unmet needs or support targeted interventions? 
• 6:55: One case study in your materials highlights how SDOH Market Insights supported efforts to address migraine care gaps. Could you walk us through that example?
• 9:22: Who are the primary users, and how are they applying the insights in practice?
• 10:53: How does SDOH Market Insights support more effective engagement with payers and providers?
• 12:09: Looking ahead, how do you see the role of SDOH evolving in RWE generation?

Alex O'Brien
Director of Product Management, Inovalon 

Alex O’Brien leads Product Management for Commercial and Clinical Analytics at Inovalon. She has successfully launched over nine distinct products for life sciences organizations, focusing on solving challenges faced by commercial and clinical teams. Alex's expertise includes product strategy, customer understanding, and building strong sales relationships. She tailors products to meet the specific needs of her clients, using customer feedback and market research to drive innovation. 

Disclosures:

The opinions expressed in this feature are those of the author and do not necessarily reflect the views of The Evidence Base® or Becaris Publishing Ltd.

Sponsorship for this Interview was provided by  Inovalon, Inc.